AI has made content nearly free to produce, so the natural response is to produce more of it: run a prompt audit, find the hundreds of queries where competitors surface and you don't, and generate a page for each. It feels like progress. It's the single most damaging habit most companies have right now.

Google does not ban AI content. But it does discount low-value pages made at scale, and that assessment can spread across your whole domain. A site full of generic posts reads as what it is: a cheap attempt to catch traffic... 

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